FOR REMODELING COMPANIES
We run the ads, call every lead back in minutes, and screen out the browsers. What lands on your calendar is a quote-ready homeowner with a real budget. No retainer — you pay when one actually shows up.
Quote-ready homeowners only — and we put what counts as billable in writing first.No retainer. Results vary by market.
Homeowners in your area planning a real project
Browsers and bid-shoppers out, so what lands is quote-ready
Calls and texts in minutes, not hours
In-home estimates, on your calendar
Illustrative figures. Real results vary by market, budget and how fast you can get out to the home.
No retainerYou never pay us to try.
Pay per estimateOnly the ones that show up.
Your accounts, your dataNot a lead list you rent. You keep all of it.
01 / THE INTAKE LEAK
The click is not the expensive part. What happens while you are on site is.
It lands while you are measuring a kitchen, walking a job or sitting with another client.
One missed call turns cold fast when nobody owns the next text, call and reminder.
With no screening, half your estimates go to a refresh budget for a full-gut project — or to someone with no plan to start this year.
02 / THE OWNERTS SYSTEM
Four stages, one handoff. You own the accounts and you quote the job. We build and run everything in front of that.
We run them in an ad account you own, not ours.
Calls and texts go out in minutes — not after you finish a walkthrough.
Project type, budget range, start date, and whether every decision-maker is on board.
Address and attendees are confirmed, then the in-home estimate is booked.
03 / THE DEFINITION
“Quote-ready” is not a feeling — it is a written list you approve before we spend a dollar of your money. That protects your schedule, and it means nobody argues about the invoice later.
All of it agreed in writing before the first ad runs. Change it later and we change the screening to match.
The final definitions, the exclusions and how disputes get settled are all in your agreement.
Screening is written per project type. Below is the starting point — yours gets agreed in writing before launch.
04 / OBJECTIONS, ANSWERED
The details most agencies leave for the sales call are the details we put up front.
These are real OWNERTS-managed campaigns, but they are not remodeling campaigns. They show the machine runs at scale — 6 accounts, $42,526 of managed spend, 1,488 leads. Your numbers will look different: home-improvement leads on Meta averaged roughly $35–$45 in 2026, and full kitchen, bath and whole-home remodels run $80–$120. We set your target against your project type and your market before launch, not against this.
You hold the licences, home-improvement registration, bonding and insurance your state and town require, and you sign off on every claim an ad makes for you. We only advertise what you can back up. We are not lawyers and we do not advise on licensing or permits.
No. One remodeling company per project type, per service area. That is the whole reason we cap how many we take on.
Two different problems. Marketplaces sell the same homeowner to three or four remodelers and bill all of them, whether you win the job or not — that practice has drawn FTC enforcement. Pay-per-appointment services usually run the ads from their own account, so the audience data, the pixel history and the contact records stay theirs, and you leave with nothing. Here the ad account and the CRM are opened in your name on day one, the market is yours alone for your project type, and if we part ways you keep the accounts, the contacts and everything the campaigns learned.
Most homeowners get more than one quote, and that is fine. What we screen out is the ones who are not ready to decide — no budget range, no start date, or a spouse who has not agreed to the project yet. A serious buyer comparing serious bids gets through, and arrives already knowing why they are talking to you.
That is what screening the budget is for. We ask for a working range against what a project like theirs typically runs in your market, and anyone well below your minimum is filtered out — politely, and before they are on your calendar.
There is no long-term lock-in. After the launch period it runs month to month, and either side can end it with 30 days' written notice. The ad account and the CRM were opened in your name on day one, so leaving costs you nothing you built — you keep the accounts, every contact and everything the campaigns learned. The exact launch period and notice terms are written into your agreement before anything runs.
You do. Nothing runs until you have signed off on the offer, the targeting, and exactly what we are allowed to say about price ranges, financing and warranty.
Service area, project type, every decision-maker able to attend, minimum project budget, start window and access to the home. We agree all of it in writing before the first ad runs.
Most remodel quotes are not signed on the spot, and that is where a lot of jobs quietly die. We keep following up on open quotes on a schedule you approve — check-ins, reminders, and a nudge when a homeowner goes quiet — and hand them straight back to you the moment they are ready to talk. You still close the job; we make sure nobody forgets to ask.
That is your call, and we script it. If you offer financing, we say so early; design fees, deposits and anything else you charge before a contract go into the phone script up front — so it is settled before you drive out, not at the kitchen table.
It depends on your market and your mix. Kitchens, baths and basements keep selling when exterior work stops, and plenty of homeowners plan in winter to build in spring. We plan the calendar against your season at launch and shift budget toward what still sells, instead of pausing when the phone goes quiet.
No. It is what we aim for and usually hit, not a promise. Your market, your budget, how fast you approve things and how quickly you can get out to the home all move it.
You do not pay for it. There is no retainer either way — we only charge for estimates that meet the written definition and actually happen.
05 / THE REPORTING
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The real CRM numbers: how many leads came in, how many estimates got booked, and what landed in the pipeline.
Opportunity value reflects pipeline booked, not collected revenue.
What it cost to get them. Most agencies stop at “more leads” and never show you this part.
Figures reflect actual ad account performance for this campaign.
The part most reports skip: what happened after the lead landed. Straight out of the client's own CRM.
One client, one month. Opportunity value is pipeline, not collected revenue.
A number is only worth something if it matches what your office actually sees on the phone. Settle the definitions first.
Questions worth askingIs it your project type, your area, and a job big enough to be worth the drive?
Has your office confirmed the scope, the property and who can sign off?
Did the estimate actually happen, or did it just sit on the calendar?
Every number above came out of an account the client owned. Yours works the same way, week one.
These are real OWNERTS-managed client accounts, but they are not remodeling accounts. They are here to show what the reporting looks like and that every number came out of a system the client owned — not to set your benchmark. Your own figures will differ by market, budget and how fast you follow through. Pipeline value is booked opportunity, not money collected.
06 / CLIENT FEEDBACK
Real OWNERTS clients — remodelers, kitchen & bath and general contractors.
Design-build remodeler
What helped most was the speed of follow-up. Homeowners were being contacted quickly, so leads stopped going cold while our team was out on job sites. We finally had a system instead of just missed calls and sticky notes.
Client feedback07 / FIT CHECK
We cap how many we take on, because one remodeler per project type per area only works if both sides move fast.
08 / CHECK YOUR MARKET
Tell us your service area, how many estimates a week you can take, what you are spending now and your average project size. If it fits, we book the call.
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